The UK's Trusted Digital Identity Platform for Customer Growth
TOTUM ID is a digital identity platform aligned with UK government standards, helping brands acquire verified customers, deliver personalised experiences and protect commercial value through trusted identity.
More than an identity solution — combining secure verification, audience engagement and actionable insights to increase conversions, reduce fraud, minimise margin leakage and build stronger customer relationships.
1.6M
Verified consumers on the platform
5,000+
Universities & colleges
600+
Brand partners
Millions
TOTUM IDs issued across the UK
Trusted by leading organisations
1.6 million verified consumers
600+ brand partners
Aligned with UK government identity standards
Single integration. Multiple audiences.
How It Works
One trusted platform. Four simple steps.
01 - Verify
Secure Customer Verification
Customers securely verify their identity using digital identity processes and technology aligned with UK government standards.
02 - Authenticate
Real-Time Eligibility Checks
TOTUM ID confirms identity or eligibility in real time, removing manual checks and reducing margin leakage and the potential for fraud.
03 - Engage
Targeted Audience Campaigns
Target verified audiences with personalised campaigns and drive customer acquisition, revenue and measurable ROI across online and in-store promotions.
04 - Measure
First-Party Insights
Measure performance through rich first-party audience insights, verified member data and fully attributable online and in-store activity.
Who You Can Reach
One integration. Multiple verified audiences.
TOTUM ID enables brands to engage trusted, verified audiences through a single Aligned with UK government standards digital identity platform — whether you're looking to acquire new customers, reward loyalty, verify eligibility or deliver exclusive experiences.
Students
Reach verified students with exclusive offers, promotions and tailored experiences.
Apprentices
Recognise apprentices with dedicated campaigns and benefits.
Teachers & Education Professionals
Engage verified education staff with relevant products and services.
NHS & Healthcare Workers
Reward frontline healthcare professionals through trusted eligibility verification.
Blue Light Community
Verify police, fire, ambulance and emergency service personnel.
Armed Forces & Veterans
Deliver dedicated offers and experiences to serving personnel and veterans.
Employees
Power employee verification, workplace benefits and corporate reward programmes.
Age-Verified Consumers
Enable compliant proof of age for regulated products and services.
Identity-Verified Customers
Verify customer identity quickly and securely for onboarding, transactions and account access.
A single integration gives your business access to multiple verified audiences and future identity services — removing the need to manage multiple verification providers as your customer base grows. As the TOTUM ecosystem evolves, your business automatically benefits without rebuilding your integration.
How Brands Use TOTUM ID
One platform. Multiple opportunities.
TOTUM ID enables brands to create smarter, more secure customer experiences across every touchpoint.
Acquisition
Customer Acquisition
Reach verified audiences and attract new customers through targeted campaigns and exclusive offers.
Targeting
Audience Targeting
Tailor messaging, content and offers to the audiences most relevant to your brand, reaching the right people at the right time.
Redemption
Offer Redemption
Gate exclusive content, promotions and discounts to eligible audiences using trusted digital identity verification at the point of access — online and in-store.
Compliance
Proof of Age
Provide fast, secure and compliant age verification online and in-store.
Identity
Digital Customer Identity
Give customers a fast, secure and seamless way to verify their identity, reducing friction throughout the customer journey.
Workplace
Employee Verification & Benefits
Simplify employee verification while powering workplace benefits and reward programmes.
Intelligence
Data & Insights
Gain a deeper understanding of customer behaviour through verification analytics, campaign reporting and valuable in-store behavioural insights.
Industries We Support
Built for the brands that need it most.
WHY CHOOSE TOTUM ID?
Built for today.
Ready for tomorrow.
The future of identity isn't just verification — it's creating meaningful customer relationships through trusted identity, personalised engagement and measurable outcomes.
- Acquire verified customers with confidence
- Increase conversion by reducing onboarding friction
- Protect promotional investment and reduce margin leakage
- Deliver personalised offers to verified audiences
- Enable secure proof of age and digital identity
- Build trust through identity verification aligned with UK government standards
- Unlock richer customer insights and behavioural data
- Create a smarter customer acquisition strategy
Built in line with UK DVS Framework
TOTUM ID is built in line with the UK Digital Verification Services (DVS) framework, bringing together digital identity aligned with UK government standards, customer engagement and audience intelligence to help brands build trust, grow their customer base and stay ahead as digital identity evolves.
Unlike providers focused solely on identity verification or audience validation, TOTUM delivers a complete platform that combines trusted identity, customer acquisition, engagement and actionable insight.
1.6M
Verified consumers
600+
Brand partners
Partner With TOTUM ID
Ready to unlock the power of trusted identity?
Whether you're looking to acquire customers, increase conversions, reduce margin leakage or create smarter digital experiences, TOTUM ID helps you achieve more through trusted identity.